Connecting and growing internationally: Koelewijn & Partners and Franchise+ at the Global Franchise Forum in Lisbon!
An inspiring experience full of insights and international growth opportunities
From May 21 to 23, 2025, the annual Global Franchise Forum took place in sunny Lisbon. This event is organized annually by Franchise Pool International (FPI), a global network of franchise consultants active in more than twenty countries. The network brings together franchisors, franchise brokers, and consultants to support each other in international growth. Representing the Netherlands, Marjolein Boshuizen from Koelewijn & Partners and Paul Wennink from sister company Franchise+ were present. They met colleagues from around the world who wanted to strengthen and share their ambitions.
Learning and growing together
The forum offered plenty of opportunities for knowledge sharing, strategic discussions, and building valuable relationships. Representatives from franchise formulas such as Ekmekci from the Netherlands, Bread Ahead, and Bagelstein exchanged insights on expansion, franchise models, and brand positioning. The atmosphere was open and inviting, contributing to inspiring conversations and new ideas.
Franchise formulas could discuss their plans in personal conversations with consultants from various countries. Marjolein and Paul engaged with promising concepts mainly from the food sector but also spoke with other industries. These meetings made it possible to zoom in on local opportunities and growth scenarios that fit each specific concept.
“The atmosphere was open and collegial. It is inspiring to see how franchise concepts are developed and strengthened worldwide through knowledge sharing,” said Marjolein Boshuizen.
A network that connects and supports
For Marjolein, it was special to personally experience the international network as a Dutch FPI member. The participants' commitment and shared dedication to quality in franchising were strongly highlighted.
The warm welcome and openness of the members underscored the family feeling within FPI. You feel that this network is built on trust and collaboration, not just business interests.
New opportunities for Dutch franchisors
There are plenty of opportunities for Dutch franchise formulas within this network. The discussions not only resulted in new contacts but also concrete ideas for further growth. These include adapting the formula for foreign markets, finding suitable master franchise partners, or safeguarding quality across borders. Thanks to the input from international experts, opportunities arise that are directly applicable in practice.
Connectors in franchise growth
With their active presence, Koelewijn & Partners and Franchise+ emphasize their role as bridge-builders within the franchising world. By continuing to commit to international collaboration and knowledge sharing, they help Dutch franchise formulas achieve their ambitions. Whether it’s about further professionalization in the home country or expansion abroad, the support is always tailored.
Want to know more?
Are you a franchisor curious about how your formula can benefit from international collaboration? Feel free to contact us. Marjolein, Paul, and the rest of our team are happy to think along with you.