Accelerate your growth via franchise

What is franchising?

Franchising has been around since 1950 and keeps growing in popularity. In its essence, franchising is the duplication of success. There are various definitions. The Netherlands, one of the countries with franchise legislation, defines a franchise as follows:

"An operational, commercial, and organizational formula for the production or sale of goods or the provision of services, using a uniform identity and appearance for the enterprises within the chain where this formula is applied, and which at least includes:

• a trademark, model or trade name, house style or design
• knowhow, being a set of practical information not protected by an intellectual property right, derived from the franchisor's experience and research conducted by them, which information is confidential, substantial, and identified"

Why start a franchise?

Starting a franchise offers many benefits, both for you as the franchisor and your prospective franchisees. We have listed a few below:

1. Independent entrepreneurship. Franchisees, as independent entrepreneurs, are fully responsible for the success of their own business. This often results in a higher level of personal commitment and motivation from a franchisee compared to that of a branch manager.
2. Everyone does what they are good at. The division of tasks clearly outlines the expectations for both parties. The franchisor mainly focuses on the development of the brand and supporting the franchisees. The franchisee is the "local hero" who adapts to the local consumer demands.
3. Better revenue model. A franchisee joins a brand because they can benefit from the brand's name recognition. (Inter)National marketing campaigns are carried out by the franchisor, and the franchisee engages in local marketing. This creates a win-win combination. As a result, a franchisee can generate higher turnover than they would as an independent operator. Additionally, everyone in the chain benefits from purchasing advantages that they may not achieve on their own.
4. The management of personnel and capital. Achieving growth through corporate-owned branches involves more staff and capital investment. Managing staff remotely is a challenging task. In a franchise model, the staff are under the franchisee's management. The franchisee can take immediate action in cases of illness, leave, or other special situations.

These are just four out of many advantages. 

Developing your franchise concept

You currently own a successful business with one or more locations. Your concept has the potential to expand and serve even more customers as a franchise.

As part of our solution, we assess whether a hard, soft franchise, or perhaps the licensing model is most suitable for your organization. We help you with the planning process, developing an attractive fee structure, creating both the operational as well as the franchise manuals, assist in creating all the necessary legal documents, and coach you during the startup phase of your franchise.