The Franchise Performance Scan

The success of an organization is determined by the satisfaction of your customers with your customer approach and product and service offerings. As a franchisor, your franchisees are your primary customers. After all, they are the ones who must fulfill your promise to the end user or consumer. Satisfaction within and about the franchise organization is therefore very important. For example, you don't want any of the following situations to apply within your franchise model:

• "Not everyone gets a chance to speak during our regular meetings."
• "There is always a lot of talk but little action is taken."
• "The priorities of the franchisees are not sufficiently recognized."
• "Franchisees feel they are not being heard enough."
• "Franchisees are often dissatisfied, but I don't know how to change this."

To solve and prevent these situations, we have developed the Franchise Performance Scan:

What is the Franchise Performance Scan?

The Franchise Performance Scan is specially developed to give the franchisor and franchisees of a formula objective insight into the satisfaction of the affiliated franchisees. By measuring what is happening, you can further improve cooperation, communication, and the formula itself. This way, you ensure everyone is on the same page and stay one step ahead of the competition.

Together with you, we determine the success factors and indicators for your organization. Based on this, we create a custom questionnaire and invite the franchisees to fill this out anonymously. This often involves recognizable aspects or disciplines within the franchise organization, such as:

• Market position;
• Assortment;
• Advertising and promotion;
• Logistics;
• Automation;
• Administration;
• Education and training;
• Communication and information provision;
• Guidance.

We then perform various analyses based on this data. For instance, we look at differences between:

• Regions.
• Franchisees with one or multiple locations.
• Franchisees with or without side activities.
• Revenues generated by franchisees in relation to other aspects.
• Satisfaction of more recent franchisees versus those who have been with the formula for a long time.

Result of the Franchise Performance Scan?

Based on the reports that come from the Franchise Performance Scan, we then help you develop an annual plan with the identified improvement opportunities. These results are shared with all parties involved in the central organization and the franchisees. It is then important to actually implement these improvement opportunities. Through our Master in franchise, we can assist you in this. Curious about the Franchise Performance Scan or our Master in franchise masterclasses? Then contact us via the form below.