About Koelewijn & Partners
Our history
We help franchise brands turn proven concepts into international successes. Since 1988, Koelewijn & Partners has supported more than 40% of all Dutch franchise organisations, and we now bring that experience to brands expanding across Europe, the Middle East, and Asia. Together with Franchise+ — the leading Dutch franchise magazine — we offer an integrated franchise consultancy that grows alongside you, wherever you operate.
Founded in 1988
Koelewijn & Partners was founded in 1988 by Albert Koelewijn. Franchising in the Netherlands was still in its early days then. There were promising initiatives, but also costly missteps. From the very start, our mission was practical: bring rigour and structure to franchise development, so that brands could scale with confidence rather than improvisation.
Three and a half decades of experience
What started as a small Dutch consultancy has grown into one of the most experienced franchise consultancies in the country. We have advised, supported, and at times rescued more than 40% of Dutch franchise organisations, across food service, retail, healthcare, professional services, and beyond.
Today's leadership
The firm today is led by Joost Bos, managing partner and business economist who joined the leadership in 2000, and Pieter Koelewijn, managing partner with an MBA and a background in senior international marketing and commercial roles. Together with our consultancy team, we cover every stage from "is this concept franchisable?" to full international scale-up.
Franchise+
Since 2000 we have also operated Franchise+, the leading Dutch trade magazine and online platform for the franchise sector. The combination gives our clients access not only to consultancy but to a sector-wide network and media presence that few firms can match.
International experience built in
Across the partnership, our consultants combine decades of Dutch franchise expertise with hands-on international experience, from European market entry to cross-border franchising into the Middle East and Asia. We translate proven Dutch franchise rigour into context-aware advice for international expansion.
Based in Hilversum, the Netherlands
Our office is in Hilversum, in the centre of the Netherlands, a 30-minute train ride from Amsterdam Schiphol Airport. From here we serve clients across the Netherlands, broader Europe, the Middle East, and Asia. We work fluently in English and Dutch.
Our international franchise network
Beyond our own team, we are active members of several international franchise communities. We belong to FPI (Franchise Pool International), the IFCN (International Franchise Consultants Network), and the NFV (Dutch Franchise Association). Through these networks we collaborate with vetted franchise specialists in markets around the world, giving our clients local expertise wherever they need to grow.
Together, our consultancy, our magazine Franchise+, and our international network form a single platform: we help you go from proven concept to international franchise success.