The success of a franchise organization depends on a clear mission, vision, and well-defined core values. To safeguard these, concrete objectives and KPIs are indispensable. They strengthen the foundation of your franchise formula. In this masterclass, we will (further) develop these together.
What is needed to make your franchise concept even more successful?
Innovation and optimization within your organization are crucial to strengthening your franchise concept. Leverage our 35+ years of experience to boost your success!
Franchisees join a franchise organization for the ready-made processes, technology platforms, and uniform marketing activities. Over time, franchisees become accustomed to these, and it can be challenging to accelerate change within a franchise organization. However, embracing innovation within a franchise environment is crucial for long-term success. Therefore, it remains important to strengthen the franchise formula. There are 5 innovation strategies you can implement within your franchise organization.
- Collaborate as much as possible
- Ensure transparency
- Embrace chaos and celebrate failures
- Never stop learning
- Add value for the consumer
These 5 strategies help you implement innovation across all aspects of your franchise organization and can strengthen your franchise formula. Through innovation, every respectable franchise organization ensures they are a “Master in franchise.” Innovation is needed in every part of business operations. With our masterclasses, we can help you achieve this!
Do you want to strengthen your franchise formula?
Your franchise formula was established some time ago, and several franchisees have since decided to join. To take the next step in professionalization, it is important to regularly review the entire franchise formula against current circumstances and assess its completeness. Are the current franchise collaboration agreements still appropriate for today’s situation? By regularly performing a check-up or renewing the franchise partnership, you strengthen the franchise formula.
Strengthening your franchise formula on paper is essential, but internal communication also plays a crucial role. How is your franchise consultation currently organized, and are you perhaps ready to establish a franchise council? Do you have all the tools you need to ensure fast, clear, and digital communication? Consequently, it is also very important to assess franchisee satisfaction and performance. This can be done, for example, through a Franchise Performance Scan or by offering additional training.
As you can see and perhaps already notice in your daily operations, the development of a franchise organization never stands still. As a franchisor, can you guarantee that all aspects of business operations are clearly documented? Are all these processes and procedures fully up to date and designed to be as efficient and effective as possible, ensuring optimal results? If the answer is not a resounding "yes," then we are happy to help. Through our masterclasses, we provide insight into which parts of your operations can be improved and help you become a “Master in franchise.” In short, for every development in your organization, we are here to support and advise you!
Master in franchise
Get to know our masterclasses:
Masterclass culture & structure
An even more successful franchise organization, where collaboration between departments and employees is optimal? This is possible with insights into culture and structure. During this masterclass, the focus is on the division of tasks, authorities, competencies, and responsibilities of those involved. Is everyone still in the right place now that the franchise organization has grown?
Masterclass marketing
How can the two forces, national and local marketing, be best connected? Through planning, communication, and collaboration! In this masterclass, we will measure the success of the current marketing-related division of tasks. Together, we will also establish the most successful distribution between franchisor and franchisee.
Masterclass e-commerce
A good e-commerce mix can strengthen both the franchise formula and the franchisee. After all, the entire principle of franchising is based on sharing tasks, costs, and revenues between franchisor and franchisees. However, implementing the right and most efficient e-commerce strategy is complex. We have extensive experience with this, and during our masterclass, we share our knowledge on the subject.
Masterclass legal
The foundation of a successful franchise organization is built on solid and high-quality legal documents. Are these in place and up to date? We are happy to help you (further) develop the non-disclosure agreement, the Pre-contractual Information Document, the franchise agreement, the data processing agreement, the sublease agreement, etc. But also think of a regulation for your Franchise Council and/or Franchise Association.
Masterclass business intelligence
Having access to the right information is crucial for franchise organizations to manage effectively and focus on the right priorities. How is the quality and success of the franchise organization currently being measured within the franchise formula? ICT and procedures are inextricably linked in this process. In this masterclass, we help you set this up properly, and also compare and implement it effectively within the franchise organization.
Masterclass finance
Is the current financial model profitable enough, or are there other interesting financial models possible? Perhaps there are options to improve the current profitability of the franchise business. Another possibility is to increase the franchisor’s return through growth in the number of locations. Various options will be discussed during the masterclass.
Masterclass growth & expansion
When thinking about growth within a franchise organization, the first thought is often recruiting new franchisees. However, this is not always the best (or only) option. In this masterclass, we explain the different growth strategies and the challenges surrounding location selection and territories within franchising.
Masterclass recruitment
There are many online and offline marketing strategies to recruit franchisees. Every franchise organization is different and requires a tailor-made recruitment strategy. In our masterclass recruitment, we cover all possible options to develop a customized recruitment plan for your franchise formula.
Masterclass selection
Once the leads come in, a fast and effective selection process is essential. Is your recruitment & selection process in order to succeed within the competitive franchise industry? During our masterclasses, we “match” your selection process with the different options and their consequences.
Masterclass franchise management
After finding franchisees, it is of utmost importance to retain and inspire them. This can be achieved by providing the right training and visits through franchise management. The right tone of voice and frequency of communication are also essential. During our masterclasses, we optimize this process together.
Masterclass franchise consultation
Are the current consultation structure and forms of consultative bodies suitable within your franchise organization? Or has your franchise organization grown to the point where a franchise council or franchise association needs to be established? We are happy to share our expertise on this in the masterclass franchise consultation.
Masterclass international expansion
Ambition to expand your franchise organization beyond the Netherlands? Perhaps through the ripple effect principle or due to other strategic choices? Via direct franchising or through a master structure? During our masterclass, we will determine what best fits your franchise organization.
The Koelewijn Compass
For existing franchise formulas, the Compass provides clear insights into the possibilities to elevate the organization to a higher level, resulting
in more growth and better returns.
The Compass offers clear tools to further optimize your formula.
