Becoming a master franchisee

Many foreign concepts expand internationally through Master Franchising. Becoming a master franchisee means that you acquire the rights to operate the concept in a specific area (for example, the Netherlands), and you can also recruit other franchisees there.

In reality, the master franchisee acts as an additional 'management layer' between the franchisor and partners. As a master franchisee, you receive a significant portion of the franchise fees paid by the partners.

Master franchising exists in every industry

Formulas via master franchising are active in the Netherlands across different industries. In the hospitality sector, this includes Domino's Pizza and TGI Fridays. In the service industry, examples are Anytime Fitness and iBinder. You can also check out current formulas specifically looking for a master franchisee at franchiseplus.nl.

Requirements for master franchisees

Master franchisees are generally subject to higher requirements, both in terms of knowledge and experience and in terms of investments, compared to a regular franchisee. This is because the master franchisee determines the success of a concept in a large area (such as the whole of the Netherlands) and because the contract duration is usually longer than a regular franchise agreement.

Advantages of master franchising

Master franchising offers several advantages that make it very worthwhile:

• As a master franchisee, you have more opportunities to build a significant, successful organization. Your success is not dependent on a single location; instead, you achieve risk diversification with revenues from multiple locations across the entire area (for example, the whole of the Netherlands). The concept has already proven itself abroad, and all teething problems have already been resolved, as the organization has existed for some time. The only thing left to do is any necessary adjustments to Dutch conditions and culture.
• It is often the case that the brand already has some recognition in the Netherlands.
• Much of the concept's further development is done by the franchisor. Therefore, the overhead costs for master franchisees are lower.
• The franchisor can also support you in many aspects of business operations, so you're not on your own.

How we can help you

These advantages mean that acquiring a master franchise license as a master franchisee can be very attractive. We mediate between foreign formulas looking to enter the Dutch market and Dutch entrepreneurs wanting to acquire a master license. If you have an idea of what you're looking for, we can use our international network to find a suitable formula for you. Has this piqued your interest? Then contact us through the contact form below.