Becoming a master franchisee

Many international concepts expand globally through Master Franchising. Becoming a master franchisee means acquiring the rights to operate the concept in a specific area (for example, the Netherlands) and having the ability to recruit your own franchisees.

Essentially, the master franchisee acts as an additional 'management layer' between the franchisor and partners. As a master franchisee, you receive a significant portion of the franchise fees paid by the partners.

Master franchising exists in every industry

In every industry, formulas operate in the Netherlands through master franchising. In the hospitality sector, these include businesses like Domino’s Pizza and TGI Fridays. In services, examples include Anytime Fitness and iBinder. See, for instance, the current formulas actively seeking a master franchisee on franchiseplus.nl.

Requirements for master franchisees

Master franchisees are typically held to higher standards in terms of knowledge, experience, and investments than regular franchisees. This is because the success of a concept in a large area (like the whole of the Netherlands) depends on them, and because contracts are usually longer than in standard franchise agreements.

Advantages of master franchising

Master franchising offers several advantages that make it highly worthwhile:

• As a master franchisee, you have more opportunities to build a substantial and successful organization. Your success isn’t dependent on a single location; instead, you achieve risk diversification with income from multiple locations throughout the territory (for example, the entire Netherlands). The concept has already proven itself abroad and any initial issues have been resolved since the organization has been established for a while. All that remains is to adapt the concept to the Dutch conditions and culture if necessary.
• Often, it is even a brand name that already enjoys some recognition in the Netherlands.
• Much of the concept's development is carried out by the franchisor, resulting in lower overhead costs for master franchisees.
• The franchisor can support you in many aspects of the business operation, so you aren’t left to handle everything on your own.

How we can help you

These advantages make acquiring a master franchise license as a master franchisee very attractive. We mediate between international concepts looking to expand into the Netherlands and Dutch entrepreneurs interested in acquiring a master license. If you have a clear idea of what you're looking for, we can easily find a suitable formula for you through our international network. Has this piqued your interest? Contact us via the contact form below.