International consultancy company

Objective

The goal is to introduce modern quality management principles in an international niche market through consultancy, training, and interim management.

Challenges

Due to the heavy pressure on ongoing international consultancy assignments, the capacity and availability of the involved team are often challenging. However, by utilizing video conferences and maintaining a strong focus on the right matters, it has been possible, in collaboration with Koelewijn & Partners, to prevent significant deadline overruns.

About the company

This consultancy firm is based in the Netherlands and has been supporting large international companies for over 25 years in a heavily regulated niche market concerning quality management implementations. Additionally, it specializes in audit and training-related activities.

Business is generated nationally and internationally. However, the physical efforts that need to be exerted from the Netherlands for this purpose have a significant impact on available time and energy. For this reason, there is the ambition to further grow into a global organization through franchising.

Our approach

The first step in the process was conducting a Franchise Discovery; a compact method to perform a franchisability analysis of the franchise concept. The main questions answered in the Franchise Discovery are whether it has potential as a franchise organization, and what steps need to be taken to become a sustainably successful franchise organization.

The conclusion drawn was that there are ample opportunities for developing an international franchise organization. In terms of entrepreneurship, knowledge, experience, and skills, the team is well-equipped. However, several points of attention have been identified that need to be handled 'smartly'.

To tackle the project as efficiently as possible, a multidisciplinary team was assembled with two senior consultants from Koelewijn & Partners and four representatives from, among others, management, training & consultancy, and sales from the organization itself.

The result

It was clear that first and foremost the franchise business plan for the franchise organization itself and the financial exploitation needed to be further developed and substantiated. Based on this, the entry fee, the franchise fee, and any potential marketing or automation fees could then be determined.

Subsequently, the organization was prepared for franchising by further safeguarding the present knowledge through the drafting of, among other things, the franchise handbook and the legal documents such as the franchise agreement with the associated preliminary agreement and confidentiality agreement. Additionally, the recruitment and interview documentation was prepared.

With this, the company is in the starting blocks and ready to contract the first entrepreneurs. The focus is therefore on good recruitment & selection while simultaneously continuing to professionalize as an organization to enable the right support for partners and formula development.

To successfully grow into an international player even after the initial preparations, the senior consultants remain involved with the organization from a more coaching role.