TOPP: developing a new strategy for national growth

What problem did TOPP come to us with?

In the past, they have been happily assisted with the (further) development of the legal documents and the franchise manual. Ready to recruit franchisees. A crucial part of franchisee recruitment is the marketing strategy. The foundation of this is the overall strategy of this franchise model. However, it had become outdated in relation to the new goals they had. In their Masterclass strategy, they developed the new strategy together.

About TOPP

Provides offices, hospitality businesses, schools, and care institutions with products and services that promote hygiene. Operating nationally, the company has been performing deep cleaning in sanitary spaces since 1999. They clean hard-to-reach places and restore washbasins, toilets, and urinals to like-new condition. This includes supplying toilet paper, hand soap, air fresheners, and trash bags, servicing and maintaining soap dispensers, feminine hygiene boxes, and urinal screens, and changing entrance mats or maintaining the scent service as part of their specialized tasks. Currently, the company has 5 franchise locations, but they also aim to expand this number significantly.

Why we support TOPP's franchise model

In short, because of the core values of this organization. It is a company that pays attention to its customers, franchisees, and employees. The relationship with these parties is the most important thing for this company. They provide a lot of freedom for their employees and franchisees, but also for their customers. Flexibility is a must. Ultimately, it's all about results, and the company has been successfully achieving this since 1999.

Our approach: The Masterclass Strategy

To further assist TOPP in their growth ambitions and to realign the strategy with current goals, we provided a strategy masterclass. The success of a franchise organization hinges on a clear mission, vision, and clear core values. To secure this, concrete objectives and KPIs are indispensable. These steer the foundation for a successful future. In the Masterclass Strategy, we jointly (further) developed these.

The Result

Part 1 was a four-hour session in which we explained the importance of core values, mission, and vision. We also established these.

Part 2 was another four-hour session, in which we jointly determined the strategy, goals, Critical Success Factors (CSF), Key Performance Indicators (KPI), and Critical Risk Indicators (CRI).

Mission: Every organization a clean toilet 7 days a week with the TOPP technique
Vision: A clean toilet for everyone
Core Values: Attention, Freedom, and Results

What next?

TOPP participated satisfactorily in the Franchise fair on September 23 and 24, 2022. They will further (develop) the marketing strategy towards customers, and Franchise+ will develop a marketing strategy to find new franchisees.

TOPP in their own words

"We have experienced the collaboration with Dewy and Pieter as very pleasant. It's nice that they provide enlightening insights by simply asking good questions or following up on standard answers or the corporate blindness that often occurs when you've been working with your company for years. Finally, a lot is now documented, and we look forward to the expansion of our formula."

- Jeffrey van der Spoel, Co-owner of TOPP -